Avery Dennison Launches INGEDE12-certified Paper Label Materials

The new paper label range supports and improves the yield and quality of paper and cardboard package recycling.

Avery Dennison has launched the first range of INGEDE12-certified paper label materials advancing its mission to develop technologies that enable recycling for a more circular economy.

The range of paper label materials uses a newly developed adhesive technology that cleanly screens out from pulp during the recycling screening process, resulting in higher quality output for new cardboard and paper production.

The range offers good print and conversion for a wide variety of use cases and industries.

Products within the range include rVellum, Coated Paper, Thermal Eco and Thermal Top facestock combinations for both decorative labeling and variable information/barcode labeling options.

In addition, rVellum facestock is made from 100 per cent recycled materials, offering sustainable advantages such as reducing CO2.

To meet the European Union’s Packaging and Packaging Waste Regulation guidelines for packaging recyclability, all components of a packaging unit must meet certain design for recycling criteria. Avery Dennison submitted its label materials for independent testing using the INGEDE12 protocol and passed the European Paper Recycling Council requirements for recyclability.

Paper and cardboard design-for-recycling guidelines and protocols are still in development and will likely change in the future. Still, we decided to certify our new paper label portfolio according to the INGEDE12 protocol. This is one of the most stringent protocols for label materials, testing product compliance against the recycling demands placed on the paper industry. The INGEDE12 certification shows our commitment to creating products that enable recycling without sacrificing performance, and that we’re doing so with the highest quality commitment in mind.

Maarten Zubli, Marketing Manager for Paper at Avery Dennison