International News

Georgia-Pacific’s Green Bay Broadway Facility Finalises USD500 Million Investment

paperasia

Georgia-Pacific celebrates the completion of its investment initiatives at the Green Bay Broadway Facility. The nearly USD550 million expansion includes a new through-air-dried (TAD) paper machine and three converting lines that will produce Brawny® paper towels and other premium private label brands for the retail market.  

Georgia-Pacific leadership and employees are pictured with local officials at the Green Bay Broadway Wisconsin facility which produces Brawny® paper towels (Photos: Georgia-Pacific)

Construction for the initiative began in July 2022, and not only helps support Georgia-Pacific’s own retail towel brands, and the growth of both current and potential premium private label brands, but also reduces manual “touches.” This is a critical part of the new paper machine’s production process, the associated converting equipment, and the overall infrastructure. With the entire production process nearly 85% automated, the technology-focused jobs as part of this project will manage high levels of automation across the entire product system. 

Today is an exciting day for Georgia-Pacific. After more than two years, it is wonderful to see the results of this new investment in the form of more than 100 full-time jobs, enhanced levels of technology and automation, and production capabilities that will produce Brawny® paper towels and other premium private-label brands.

John Nundahl, Vice President of Manufacturing, Georgia-Pacific

The Broadway manufacturing facility now employs more than 1,000 full-time employees who support the production of paper products for Georgia-Pacific’s away-from-home and retail businesses.  

Since 2006, approximately USD1.2 billion has been invested in Georgia-Pacific’s Green Bay facilities, including the Broadway mill. Many of the investments were focused on high-tech equipment and technology, including the latest in automation, laser-guided vehicles, artificial intelligence, and robust data analytics that help operations run safely and efficiently. Georgia-Pacific has five facilities in Wisconsin, which provide close to 2,000 direct jobs in the state. 

For more information on Georgia-Pacific’s businesses, visit its website.